Predicting Good Leads


Predicting Good Leads

Singulariti Advantage

Singulariti combines enterprise class intelligence with industry specific customization to create applications that are ready to move into production and deliver value immediately.

The Challenge

Sales team of many organizations is equipped with CRM systems to help them identify leads to act upon them. But with the advancement of machine learning, prediction of good and relevant leads can save a company both valuable time and money; further improving lead conversion rates.

Having a lead scoring system to identify potential leads helps marketing and sales team to form a productive and healthy alignment.

The Solution

Machine learning algorithms can act upon the presiding data in customer relationship management (CRM) systems to define variables of high importance. Based on the converted leads in the past, a weighted model performs significantly to identify the lookalike characteristics in the potential leads.

NLP achieves substantial results in finding trends in communication text data with positive successful relationship in past.