Social Media Analytics


Social Media Analytics

Singulariti Advantage

Singulariti combines enterprise class intelligence with industry specific customization to create applications that are ready to move into production and deliver value immediately.

The Challenge

It's not enough to analyse the social media data of brand in interest. Analyzing the impact of competing brands on the customers is equally important.

In addition to sentiment analysis of the customers, it’s very important to know the topics which they are discussing in reviews. This proves very important in decision making based on identification of areas which customers are disliking about a brand so as to improve or respond accordingly.

The Solution

With rapid growth of artificial intelligence and its capability to find patterns in large amounts of social data, social media analytics has been redefined. Opinion mining of brand reviews distributed over various social media platforms is key predictive engine of NLP (Natural Language Processing) which aim to tackle the problem of sentiment polarity categorization into one specific sentiment polarity, positive or negative (or neutral).